- The Weekly Click by Adogy
- Posts
- Check Out the Recipe for SEO Success from an Outdoor Pizza Oven Company
Check Out the Recipe for SEO Success from an Outdoor Pizza Oven Company
The Weekly Click Newsletter #12
Kate Shaw
January 07, 2025
Welcome to The Weekly Click by Adogy, where we explore expert tips and tricks by analyzing interesting websites. We set out to provide actionable takeaways that you can apply to your website to help you rank higher in search results.
 | About the Author |
Do you have questions about SEO or want your website to be featured in an upcoming review? I’d love to help. Contact me today, and let’s discuss how we can enhance your online presence together.
Bertello.com has a strong domain history dating back to 1997, with 337 referring domains, including powerful links from kickstarter.com, yahoo.com, and looper.com.
Bertello operates in the outdoor pizza oven market, competing with established brands in a growing outdoor cooking niche. They differentiate themselves with their unique SimulFIRE technology that allows simultaneous use of gas and wood.
The outdoor pizza oven market has seen substantial growth, driven by increased interest in home cooking and outdoor entertaining. Premium brands like Ooni and Gozney have established strong market positions through content marketing and education-focused strategies.
In this week's analysis, I analyze a Shark Tank success story disrupting the outdoor pizza oven market. The site receives 6.6K monthly organic traffic, according to Ahrefs.
Here’s what I cover in this report:
Website overview
Major highlights
Competitor overview
Easy wins to increase revenue and/or traffic
Actionable takeaways you can apply
Let’s get into it.
How I collect the data: I do not have access to direct Google Analytics accounts and earnings. To collect data and information, I only use tools such as Ahrefs, Semrush, Moz, and my personal experience to provide the report.
Hire A+ Team of SEO Experts
Are you looking to hire the best to increase your organic traffic?
Our experienced internet marketing team offers a variety of services that will boost your business presence online. Utilizing data, automation, and technology, we deliver impactful results at budget-friendly rates.
Website Overview & First Thoughts
Bertello shows steady organic growth with 6.6K monthly organic traffic. Their strongest performing page is their pizza oven product page, ranking #2 for "propane pizza oven" with 4,000 monthly searches.
Their backlink profile includes 337 referring domains, with quality links from authoritative sites. The Shark Tank appearance in 2020 generated significant media coverage and high-authority backlinks.
The domain's age (since 1997) provides strong domain authority, though the current brand iteration began in 2017 with their Kickstarter campaign.
The website design focuses on product features and conversion elements, with clear value propositions and strong social proof from their Shark Tank appearance.
Highlights
Unique dual-fuel technology (SimulFIRE) differentiates from competitors
Strong product page optimization ranking #2 for "propane pizza oven"
Shark Tank backing provides credibility and media coverage
Clear conversion elements including free shipping, warranties, and returns
Why is this site winning?
Bertello wins through product differentiation and strong commercial intent keyword targeting. Their success on Shark Tank created media buzz and quality backlinks, while their focus on product features and benefits drives conversion optimization.
Top 3 competitors
🚀 4 Easy Wins to Grow This Site
Create a Recipe Content Hub
Develop Educational Content
Create Product Comparison Content
Launch a Buyer's Guide Section
Win 1: Create a Recipe Content Hub
Create an extensive recipe section featuring pizza recipes, techniques, and tips. Competitors like Ooni dominate long-tail keywords with recipe content. This will capture top-of-funnel traffic and build email lists.
Takeaway: Recipe content drives organic traffic and nurtures potential buyers through their customer journey.
Win 2: Develop Educational Content
Launch detailed guides about pizza making, dough preparation, and cooking techniques. This content gap leaves valuable keywords untargeted while competitors capture informational intent traffic.
Takeaway: Educational content builds authority and captures users early in their buying journey.
Win 3: Create Product Comparison Content
Develop in-depth comparisons between wood, gas, and dual-fuel ovens. Target comparison keywords like "wood vs gas pizza oven" and "best outdoor pizza oven" to capture decision-stage traffic.
Takeaway: Comparison content helps convert researching customers and improves organic visibility for commercial terms.
Win 4: Launch a Buyer's Guide Section
Create comprehensive buyer guides targeting keywords like "how to choose a pizza oven" and "pizza oven buying guide." This content type has high conversion potential and fills a current gap in their content strategy.
Takeaway: Buyer guides capture high-intent traffic and provide natural internal linking opportunities to product pages.
Takeaways for your website
Differentiated product features need supporting content to maximize SEO visibility
Recipe and educational content drive top-of-funnel traffic
Comparison content captures decision-stage researchers
Buyer guides convert high-intent traffic
Content gaps present major growth opportunities in competitive markets
What do you think about these strategies? Reach out to share your thoughts on which approach would work best for your business.
The information and views expressed in this newsletter are based on independent research conducted by the Adogy team. To ask how you can have your website featured on the weekly click, email [email protected].