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BlueNotary Increased Organic Traffic to Over 400k/month - Our Analysis
The Weekly Click Newsletter #19
Kate Shaw
February 18, 2025
Welcome to The Weekly Click by Adogy! Each week, our expert team analyzes real-world websites to uncover valuable SEO best practices that you can implement for your business.
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“This week’s Weekly Click website analysis blew my mind.” In the words of one of our SEO experts. If I wasn’t curious before, I definitely am now. Keep reading:
BlueNotary is a secret weapon for quickly and securely notarizing documents online. They've positioned themselves in the growing digital notary space, where traditional services are rapidly moving online to meet modern consumer needs. It’s true that this is a much-needed service; I’ve been in need of a notarized signature more than once and have had to scramble around the people I know to figure out who can give their stamp of approval. It’s easy to see why this caught on quickly.
The brand started in January 2022 and has grown to 1,900 referring domains, including high-authority links from the University of Texas, HackerNoon, and AOL.
In this week's analysis, my team and I analyzed this online notary platform that's seen massive growth in just two years. The site receives over 400,000 monthly visitors according to Ahrefs.
Here’s what I cover in this report:
Website overview
Major highlights
Competitor overview
Easy wins to increase revenue and/or traffic
Actionable takeaways you can apply
Let’s get into it.
How I collect the data: I do not have access to direct Google Analytics accounts and earnings. To collect data and information, I only use tools such as Ahrefs, Semrush, Moz, and my personal experience to provide the report.
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Website Overview & First Thoughts
BlueNotary has achieved remarkable growth since launching in 2022, reaching 400,000 monthly visitors. Their backlink profile shows 1,900 referring domains, with quality links from trusted institutions and media outlets.
Their growth trajectory shows how quickly a service can scale with the right SEO strategy. The site has grown from zero to hundreds of thousands of visitors in just 24 months.
Highlights
Zero to 400K monthly visitors in 2 years
1,900 referring domains including University of Texas
Comprehensive programmatic SEO strategy
Strong market positioning in digital notary space
How exactly did they do it?
The secret to BlueNotary's success lies in its aggressive programmatic SEO strategy. Instead of focusing on a handful of keywords, they've cast a wide net to capture as many relevant search terms as possible.
Their approach involves creating targeted content for:
Every possible notary-related search term
Multiple document types
Various use cases
Different state requirements
By automating content creation across these categories, they've built a massive net to catch search traffic from every angle. This broad coverage means they're often the answer to whatever specific notary-related question someone might have.
This strategy has paid off tremendously - they're not just ranking for obvious terms like "online notary" but also for long-tail keywords that capture users with specific needs.
Top 3 competitors
🚀 4 Easy Ways to Grow This Site
Enhance User Intent Matching
Content Depth Optimization
Trust Signal Integration
Content Interlinking Strategy
#1 Enhance User Intent Matching
Their programmatic pages could better match user intent by adding more specific details about the process for each document type. Adding custom sections addressing common questions for each document type would improve conversion rates.
Takeaway: Even automated content needs to thoroughly address user concerns to convert effectively.
#2 Content Depth Optimization
While they have broad coverage, many pages could benefit from more depth. Adding real user examples, state-specific requirements, and process details would make their content more valuable.
Takeaway: Balance breadth with depth to maintain quality signals for search engines.
#3 Trust Signal Integration
Incorporate more social proof and trust signals throughout their programmatic pages. Each page should showcase relevant testimonials and success stories.
Add better trust signals to this bio page.
Takeaway: Build trust through social proof to improve conversion rates across all pages.
#4 Content Interlinking Strategy
Implement a more structured internal linking strategy between their programmatic pages to help users (and search engines) navigate related content more effectively.
You can even use programmatic plugins like below that take posts from categories and tags that you already set.
Takeaway: Strong internal linking helps users find exactly what they need while boosting SEO value.
Takeaways for your website
Programmatic SEO can drive massive growth when done right - BlueNotary reached 400K monthly visitors in just 2 years by creating content for every possible search intent in their niche.
Quality backlinks matter even with automated content - earning links from institutions like the University of Texas adds credibility to your automated pages and boosts overall domain authority.
Broad keyword coverage beats depth in some niches - focusing on quantity over depth can work when users have many specific, similar queries (like state-specific notary requirements).
Speed to market matters in digital services - BlueNotary's quick deployment of comprehensive content helped them capture market share early in the online notary space.
Always balance automation with user experience - while programmatic SEO drives traffic, pages still need clear value propositions and trust signals to convert visitors effectively.
What do you think about BlueNotary's growth strategy? Do you have questions about this strategy? Let me know by replying to this email! Yes, we’re real people. 🙂
The information and views expressed in this newsletter are based on independent research conducted by the Adogy team. To ask how you can have your website featured on the weekly click, email [email protected].
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