Clari Gets over 40,000 Monthly Organic Visitors. So can you.

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Clari’s domain brand has been around since 1995. They have referring domains and backlinks from Apple, Microsoft, Business Insider, TechCrunch, and more, with a total of 2,837 referring domains.

Clari operates in the revenue operations and sales execution space. As they put it: "WE TURN SALES TEAMS INTO REVENUE MACHINES." Starting in 2013, they set out to fix the problem of unpredictable revenue by giving sales, marketing, and customer success teams the information they need to work together effectively.

The RevOps platform market has seen significant growth in recent years. Digital transformation, accelerated by the pandemic, has made revenue forecasting and sales execution tools increasingly important. Companies want better ways to align their teams while improving forecasting accuracy. The market is competitive, with several players offering solutions with increasing emphasis on AI and machine learning capabilities.

In this week's analysis, I analyze a revenue operations platform aimed at helping businesses predict and grow their revenue through better sales execution. The site receives around 41,000 monthly visitors, according to Ahrefs estimates.

Here’s what I cover in this report:

• Website overview

• Major highlights

• Competitor overview

• Easy wins to increase revenue and/or traffic

• Actionable takeaways you can apply

Let’s get into it.

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Website Overview & First Thoughts

Clari.com gets about 41,000 monthly visitors, with 25% coming from branded searches and 75% from non-branded traffic. This shows they've built strong brand awareness while performing well in organic search for industry terms.

They have an impressive backlink profile with 2,837 referring domains, including high-authority sites like Apple, Microsoft, Business Insider, and TechCrunch. These quality backlinks give them strong domain authority in their niche.

The site was created in 1995, giving them a mature domain that likely benefits from age-related trust signals.

The website design focuses on results and positions Clari as a winning software provider. They feature a full page dedicated to press coverage, playbooks, and downloadable resources, showing their content marketing and thought leadership investment.

Highlights

The main highlight of Clari's approach is their hyper-focus on helping people drive revenue through sales and technology. This clear positioning sets them apart from more generic enterprise software.

Their site hierarchy is excellent, with well-organized menus for products, solutions, "Why Clari," resources, and smartly categorized submenus that make navigation intuitive.

Why is this site winning?

This site is winning because of its near-perfect site hierarchy (ain’t nobody perfect but Jesus). They've created a logical structure with a product menu, a solutions menu, a dedicated "Why Clari" page, a resources menu, and content categorized into logical submenus. This helps users find what they need and gives search engines clear signals about their content organization.

Each page is intelligently optimized with purpose and strategy. For example, take a look how they created a specific category for downloadables on their site: Clari resources.

Top 3 competitors

• RevenuGrid.com

• Gong.io

• Highspot.com

But is there room for growth? We think so.

• Idea 1: Add author pages

• Idea 2: Add "Win revenue with Clari" CTA button to sidebar

• Idea 3: Backlink to money keywords

• Idea 4: Maintain their excellent site hierarchy

Idea 1: Add Author Pages

Clari should create detailed author pages for their content creators, featuring bios, credentials, and links to their published content. Takeaway: Author pages will boost E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and create author entities that Google can scan and analyze, leading to better rankings for their content.

Idea 2: Add "Win revenue with Clari" CTA button to the sidebar

A strategically placed, action-oriented CTA that speaks directly to their value proposition would improve conversion rates.

Idea 3: Backlink to money keywords

Implement a strategy to build relevant, authoritative backlinks to pages targeting their most valuable keywords.

Idea 4: Maintain their excellent site hierarchy

Continue to organize content logically with clear categories and subcategories that make sense to both users and search engines.

Takeaways for your website

• Proper structure of site hierarchy can help you divide the site up, while making it a resource for your team as a plan of action.

• Clear value proposition focused on specific results (like revenue growth) resonates better than generic benefits.

• A balanced traffic profile with both branded and non-branded search shows healthy marketing fundamentals.

• Strategic CTAs that speak directly to user needs drive better conversion rates.

What did you think of this teardown? I'd love to hear your thoughts on what other aspects of Clari's site you found interesting or what strategies from this analysis you might apply to your own website. Comment below to share your perspective!

The information and views expressed in this newsletter are based on independent research conducted by the Adogy team. To ask how you can have your website featured on the weekly click, email [email protected].

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