How is ScrubDaddy doing with SEO? Our experts took a look.

Welcome to The Weekly Click by Adogy, where we explore expert tips and tricks by analyzing interesting websites. We set out to provide actionable takeaways that you can apply to your website to help you rank higher in search results.

ScrubDaddy started their online presence in 2006 with their domain registration. Then came the game-changing moment - their 2012 Shark Tank appearance where Aaron Krause pitched his color-changing sponge company. Lori Greiner saw the potential immediately, offering $200,000 for a 20% stake in the company. This deal turned out to be one of Shark Tank's most successful investments ever, with the company reaching over $400 million in sales by 2023.

Before Shark Tank, the company's online presence was minimal. Looking at their digital footprint, in June 2015 (three years after the show), they had just 35 referring domains. Today, they've built an impressive online presence with over 40,000 backlinks and 1,800 referring domains. Most of these links come from affiliate listicles featuring Scrub Daddy products or articles about successful Shark Tank products - often touted as one of the show's biggest success stories.

The cleaning products market has grown substantially, particularly since the increased focus on home cleaning. Scrub Daddy stands out in a space dominated by established players through their unique temperature-responsive SmileySponge™ technology and creative product designs.

In this week's analysis, I look at how Scrub Daddy transformed from a Shark Tank pitch into a cleaning product powerhouse. The site now receives approximately 140,000 monthly organic visits, with almost one-third coming from branded searches for "Scrub Daddy" - showing how they've built strong brand recognition since their TV appearance.

This is what I cover in this report:

• Website overview

• Major highlights

• Competitor overview

• Easy wins to increase revenue and/or traffic

• Actionable takeaways you can apply

Let’s get into it.

Are you looking to hire the best to work on your website?

Our experienced internet marketing team offers a variety of services that will boost your business presence online. Utilizing data, automation, and technology, we deliver impactful results at budget-friendly rates.

Here are the services we are offering:

Digital PR

• Thought-leadership placements - get featured in websites like USAToday to help boost your personal reputation and online authority

• Link building - get relevant backlinks to your business.

• Digital PR - get placed in Forbes, Entrepreneur, Inc, and other top publications. These top publication backlinks can boost your search rankings.

SEO

• eCommerce SEO - boost your online store’s visibility and sales.

• National SEO - boost your national visibility and drive more traffic.

• Technical site audit - see if your website’s foundation is setup for success with our comprehensive site audit.

• Free SEO audit - get our 100% free online SEO audit sent straight to your email.

• Keyword research - our keyword research identifies high-value keywords to boost search engine traffic that can convert into customers.

• Pillar content - get expert-written, long-form content that drives backlinks and ranks for competitive keywords.

• SEO Web development - get your website foundation optimized for driving traffic and converting visitors.

Technology

• Content anomaly detection - our new cutting-edge software to identify non-relevant content within a site.

• Adogy AutoBlog - get fresh blog posts daily with our custom blog management package. Includes keyword research and reporting/analytics. Let us run your blog.

• Adogy AutoGlossary - become the authority for terminology in your industry. Our technology will create 1,500 term glossaries that rank for information-seeking search queries.

• Managed media repurposing - transform your video or podcast library into an on-site blog that ranks for keywords.

• Self-service media repurposing - Our intelligent AI transforms your videos and podcasts into articles that capture your authentic human voice. All you have to do is input a URL and press generate.

• AI Response Optimization (still testing) - As Chatbot platforms like ChatGPT, Claude, Perplexity, and Google’s AI overviews grows, we are continually working on strategies to boost your company’s visibility in AI search results.

Website Overview & First Thoughts

The site pulls in 140,000 monthly organic visits according to Ahrefs data. Their backlink profile shows steady growth, particularly through product features and Shark Tank success stories. With 1,800 referring domains and 40,000 backlinks, they've built solid domain authority.

The website design takes a straightforward approach. While not ultra-modern, it effectively uses video, customer reviews, and clear product photography to drive sales. A free shipping offer for orders over $30 helps boost conversion rates.

Highlights

Their current success stems from strong product positioning and smart use of their Shark Tank publicity. The site's simple structure makes purchasing easy, with clear product presentations and strategic shipping offers.

Why is this site winning?

They've turned their Shark Tank appearance into lasting brand recognition, but what's truly impressive is their current market position. With one-third of their 140,000 monthly organic traffic coming from branded searches, Scrub Daddy has achieved what most brands dream of - becoming a household name. People aren't just searching for "cleaning sponges" - they're specifically looking for "Scrub Daddy."

This strong brand recognition means their marketing needs are different from typical e-commerce sites. While most companies struggle to get their name out there, Scrub Daddy can focus on converting their already-interested audience. Their backlink profile, built through affiliate partnerships and "best of" lists, maintains their visibility, but it's their brand strength that drives direct searches.

See above how they incorporated videos into their product page, showing the tool in action!

The site's straightforward design works perfectly for their needs. No fancy bells and whistles - just clear product images, compelling videos, strategic customer reviews, and that smart free shipping offer at $30. When people already want your product, your website just needs to make it easy to buy. Scrub Daddy understands this principle well.

This gives them a unique advantage in the cleaning products space. While competitors might need to educate consumers about their products, Scrub Daddy can focus on serving their existing fan base while capturing new customers through their strong brand presence.

Top 3 competitors

• Mr. Clean (Procter & Gamble)

• Scotch-Brite (3M)

• Ocelo (3M)

🚀 4 Easy Wins to Grow This Site

1. Create customer service SEO content

2. Build a cleaning-focused content hub

3. Start a blog at the very least

4. Outreach to publication during gift-giving seasons

Win 1: Find product-related support questions

The site currently lacks a blog section. If they created content that answers common customer questions about Scrub Daddy products, they could capture valuable search traffic and provide better customer support.

Win 2: Find keywords around cleaning queries/topics

Develop content around broader cleaning topics that potential customers search for. This includes guides on proper dish-cleaning techniques and other cleaning-related queries.

Win 3: Start a blog today!

The best step is to start! Scrub Daddy needs to launch their blog focusing on both product-specific and general cleaning topics. This fills the current content gap and creates new organic traffic opportunities.

Win 4: Gift season publication outreach

Create partnerships with publications for gift-giving seasons. Offer special discount codes that benefit both the publication and Scrub Daddy through referral revenues.

Takeaways for you

Takeaways for you:

• Simple website design works when it prioritizes sales conversion elements

• Free shipping thresholds can effectively drive larger orders

• Customer questions make excellent SEO content opportunities

• Broader industry content can capture top-of-funnel traffic

• Publication partnerships work best with mutual benefits

• Brand publicity (like Shark Tank) can fuel long-term growth through smart content strategy