This company does over 30k/monthly traffic with SEO, and you can, too.

Welcome to The Weekly Click by Adogy, where we explore expert tips and tricks by analyzing interesting websites. We set out to provide actionable takeaways that you can apply to your website to help you rank higher in search results.

Notebook Therapy has built an impressive online presence since 2017, gathering links from major publications like The Verge, BuzzFeed, and Stanford Daily. With 1,000 referring domains and 4,500 backlinks, they've shown steady growth in the Asian-inspired stationery market.

The stationery and notebook market has seen a rising interest in East Asian-inspired designs and kawaii culture. Notebook Therapy fills a specific niche, bringing Korean and Japanese stationery culture to a global audience. They've created a space focused on creativity and peace, offering products that bring joy and calm to their customers.

In this week's analysis, I analyze an e-commerce site that brings Asian stationery culture worldwide. The site receives about 29,600 monthly visits, according to Ahrefs, with gradual but consistent growth.

Here’s what I cover in this report:

• Website overview

• Major highlights

• Competitor overview

• Easy wins to increase revenue and/or traffic

• Actionable takeaways you can apply

Let’s get into it.

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Website Overview & First Thoughts

The site shows steady performance with its 29,600 monthly visitors. Their backlink profile is particularly strong, featuring high-quality links from trusted media sources. Since starting in 2017, they've built a solid foundation with 1,000 referring domains.

The website stands out with its user-friendly design that never feels pushy. They've mastered the art of subtle promotion, using smart deals that encourage larger purchases without being aggressive. The overall feel matches their brand promise of bringing peace and creativity to their customers.

Highlights

What makes Notebook Therapy stand out is their commitment to giving back to their community. Their blog isn't just about selling - it's about providing value. They create seasonal artwork, free monthly calendars, and phone wallpapers that their audience can't find anywhere else.

Their product photography deserves a special mention. Each image perfectly captures the artistic elements and quality of their products, helping customers make informed decisions.

Their collection pages do double duty - they're both shopping destinations and SEO powerhouses. For instance, their bullet journal collection page ranks first for its target keyword while showcasing hundreds of products.

Why is this site winning?

Notebook Therapy wins because it perfectly understands its specific audience. Instead of trying to appeal to everyone, it focuses on people who love Asian stationery and culture. It's also smartly expanded beyond notebooks, offering related products that increase average order value while staying true to its core appeal.

Their content strategy sets them apart. By focusing on giving rather than taking - offering free calendars, wallpapers, and unique seasonal artwork - they build genuine connections with their audience.

Top 3 competitors

• JetPens.com

• Kawaii Pen Shop

• Stationery Pal

🚀 4 Easy Wins to Grow This Site

1. Add Collection Page Descriptions

2. Create an Interactive Style Quiz

3. Showcase Instagram Success

4. Create Product Bundles for Affiliates

Win 1: Add Collection Page Descriptions

Adding detailed descriptions under each collection page's H1 tag would boost SEO performance. This simple text addition could improve rankings for target keywords and provide more context for shoppers.

Win 2: Create an Interactive Style Quilz

Turn “Choose Your Aesthetic” into an engaging quiz flow. As experiential shopping grows more popular, this could boost engagement and help customers find products that match their style. Using quiz plugins can help streamline this process.

Win 3: Showcase Instagram Success

With 1.6 million Instagram followers, Notebook Therapy could better use this social proof. Moving their "Join 1 million followers" message to a more prominent position and linking to their Instagram could boost credibility and conversions.

I would recommend moving this underneath the product description with a link to the Instagram account.

Win 4: Create Product Bundles for Affiliates

Bundling products could make the site more attractive to affiliate partners and publications. This approach could bring in backlinks from top publications while opening new sales channels and improving SEO rankings.

Publications are usually looking for the most expensive affiliate products to offer. By bundling, you increase the order value and, as a result, increase their share of revenue as an affiliate.

Takeaways for your website

• Focus on serving a specific audience well instead of appealing to everyone

• Use product collections to target valuable keywords

• Give value first through free, useful content

• Make product photography a priority

• Consider adding interactive elements to improve user engagement

• Build and showcase social proof

• Look for partnership opportunities through smart product bundling

What do you think about these insights? Share your thoughts in the comments below - I'd love to hear your take on Notebook Therapy's approach and which strategies you might try for your own business.

The information and views expressed in this newsletter are based on independent research conducted by the Adogy team. To ask how you can have your website featured on the weekly click, email [email protected].