Saving Plastic, Growing Traffic: How Stasher Bagged 11.1K Keywords

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Stasher has built a strong brand in the sustainable products market, focusing on reusable silicone storage bags as an alternative to single-use plastic. With a DR of 72 and 3,000 referring domains, they've established solid digital authority.

The reusable storage solutions market has seen steady growth as consumers become more environmentally conscious. Stasher has positioned itself as a premium option in this space, backed by features in major publications like Bon Appetit and Cosmopolitan.

In this week's analysis, I analyze a mission-driven e-commerce site revolutionizing how we store food and reduce plastic waste. The site receives 25.6K monthly organic traffic, according to Ahrefs.

Here’s what I cover in this report:

• Website overview

• Major highlights

• Competitor overview

• Easy wins to increase revenue and/or traffic

• Actionable takeaways you can apply

Let’s get into it.

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Website Overview & First Thoughts

Stasher shows steady organic traffic growth with a strong branded search presence. Their backlink profile includes 3,000 referring domains generating 10,000 backlinks - a healthy ratio indicating natural link-building success.

The domain demonstrates consistent growth, likely driven by increasing consumer interest in sustainable products and strong PR placements.

The website design is clean and modern, featuring:

• Current ‘Organize your pantry for $1,500’ competition promotion

• Product customization options

• Strategic placement of user testimonials

• "As seen in" bar featuring major media outlets

Highlights

• Strong mission-driven brand saving 5.5 billion single-use plastic bags

• Over $1.3 million donated to ocean protection nonprofits

• Premium positioning in the reusable storage market

• Featured in major publications like Bon Appetit and Cosmopolitan

Why is this site winning?

Stasher succeeds through a perfect blend of mission and marketing. They present a clear value proposition centered on sustainability, backing it up with measurable impact stats like saving 5.5 billion plastic bags from oceans.

Their storytelling shines by mixing concrete environmental achievements with compelling product benefits. The brand sits confidently in the premium space yet justifies its positioning through quality and impact - they've donated $1.3 million to ocean conservation.

What sets them apart is how they balance direct product marketing with broader environmental messaging, appealing to both immediate purchase needs and longer-term sustainability goals.

Top 4 competitors

• Ziploc.com (965 common keywords)

• Rezip.com (392 common keywords)

• Lifewithoutplastic.com (311 common keywords)

🚀 4 Easy Wins to Grow This Site

1. Create Audience-Specific Landing Pages

2. Expand FAQ Section with Long-Tail Keywords

3. Develop Comparative Content

4. Launch a Strategic Blog Section

Win 1: Add Author Profiles to Blog Posts

Add author bios with photos and credentials to all blog content. This builds trust, adds credibility to your sustainability advice, and helps with E-E-A-T signals for SEO.

Win 2: Improve Blog Readability

Increase font size and improve content formatting with better spacing, headers, and visual hierarchy. Make long-form content easier to scan and read on all devices.

Win 3: Strategic Email Capture

Add a prominent sidebar opt-in offering a first-purchase discount code. Test different coupon values and messaging to maximize email list growth.

Win 4: Target Competitor Brand Keywords

Create comparison content targeting searches for competitor brands like Ziploc alternatives. Focus on sustainability benefits and long-term cost savings of switching to Stasher. Don’t be afraid to post comparison pages on your website, giving a neutral, pro-con-pro comparison between you and your competition. You could pick up your competition’s branded keywords (and some of their traffic) by doing this.

Takeaways for your website

• Adding author credentials builds trust in your expertise

• User experience improvements like better readability drive engagement

• Strategic email capture turns traffic into an owned marketing channel

• Competitor brand targeting helps capture comparison shoppers

• Simple site improvements often beat creating new content

What tactics have you used to improve conversion rates on existing traffic? Comment below and share your thoughts.

The information and views expressed in this newsletter are based on independent research conducted by the Adogy team. To ask how you can have your website featured on the weekly click, email [email protected].

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