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Streamlabs.com Grew their Site by Mastering their Customer's Journey: Here's How.
The Weekly Click Newsletter #21
Kate Shaw
March 04, 2025
Welcome to The Weekly Click by Adogy! Each week, we analyze real-world websites to uncover valuable SEO insights. Our goal is to help readers learn from real-world successes and opportunities, offering actionable tips to boost organic search traffic.
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StreamLabs is a streaming platform founded in 2016 with zero backlinks and has grown to an impressive 2.4 million backlinks and 17,000 referring domains. They have links from major sites, including Apple, Shopify, Wix, the New York Times, Business Insider, CNN, and many more. The streaming and content creator niche has exploded in popularity over the past decade.
This industry encompasses live video streaming on platforms like Twitch, YouTube, and Facebook Gaming and content creation across social media. It's become a multi-billion dollar market where creators monetize through subscriptions, donations, sponsorships, and advertising.
The streaming tools and platforms market is experiencing rapid growth, driven by several key factors. The pandemic accelerated the adoption of streaming as both entertainment and a viable career option. According to market research, the global streaming software market is projected to reach over $20 billion by 2028, growing at a CAGR of approximately 20% annually.
Competition in this space has intensified, with major players like OBS Studio (open-source), Streamlabs, StreamElements, and Lightstream all vying for market share.
In this week's analysis, I analyze Streamlabs, a platform providing tools for streamers and content creators. The site receives over 800K monthly visits, according to Ahrefs estimates.
Here’s what I cover in this report:
Website overview
Major highlights
Competitor overview
Easy wins to increase revenue and/or traffic
Actionable takeaways you can apply
Let’s get into it.
How I collect the data: I do not have access to direct Google Analytics accounts and earnings. To collect data and information, I only use tools such as Ahrefs, Semrush, Moz, and my personal experience to provide the report.
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Website Overview & First Thoughts
Streamlabs has seen tremendous growth since its founding in 2016, now drawing over 800K monthly visitors. Their backlink profile is exceptionally strong, with 2.4 million backlinks and 17K referring domains, including high-authority sites like Apple, Shopify, Wix, New York Times, Business Insider, and CNN.
The domain has built a strong reputation in the streaming community over the years, establishing itself as a trusted provider of tools that help content creators stream, engage with their audience, and monetize their content.
What makes Streamlabs' website strategy effective is how they've structured their product pages. Each page focuses on a specific search intent and use case - from podcast editors to stream overlays to streaming from Xbox to PC.
They create targeted pages for the exact problems their company solves, making it easy for users to find solutions to their specific needs. Some product pages also have their own menu bar, making it easy to keep each solution in its own container of the site.
Highlights
Streamlabs has built an impressive brand presence with over 100,000 monthly brand traffic visitors. This shows strong brand recognition in the streaming community. They strategically rank for high-conversion keywords like "podcast editor," which directly converts visitors into software clients.
The site features an "Is this article helpful?" function that allows readers to give feedback with a thumbs up or down.
This helps them gauge content effectiveness and make improvements and is a feedback signal Google can consider.
Their content strategy focuses on ranking for practical questions that streamers and YouTubers commonly ask, such as "how to change YouTube shorts thumbnail." This positions them as a helpful resource in the creator ecosystem.
Why is this site winning?
Streamlabs is winning because they understand their users' journey. Rather than focusing solely on their products, they create content that answers the questions creators have at every stage of growth.
By mapping their content to specific search intents, they attract users who are actively looking for solutions. Their strong backlink profile gives them authority in search results, while their brand recognition drives direct traffic. The combination of helpful content, targeted solutions, and trusted tools creates a flywheel effect that continues to build their audience.
Top 4 competitors
4 Ideas to Grow This Site
Idea 1: Add author bios to the bottom of articles
Idea 2: Add more information about authors on author pages
Idea 3: Create a newsletter focused on making money from live streaming
Idea 4: Implement a user-generated content strategy with success stories
Articles with visible author information and brief bios build more trust with readers. Each Streamlabs article should include a photo, name, and 2-3 sentence bio highlighting the author's streaming or content creation experience.
Takeaway: Adding author bios to articles builds trust with readers by showing real expertise behind the content. When visitors see that articles are written by industry professionals or experienced streamers, they're more likely to trust the advice and solutions Streamlabs offers, leading to higher conversion rates and brand loyalty.
Idea 2: Enhance author profile pages
Current author pages lack depth. Streamlabs should expand these pages to include the author's streaming history, areas of expertise, social media profiles, and a curated list of their best articles.
Takeaway: Enhanced author pages create stronger connections between readers and content creators. By showcasing an author's expertise, experience, and personal streaming journey, Streamlabs can humanize their brand and position their team as trusted advisors in the streaming space, further cementing their authority in the industry.
Win 3: Launch a "Streaming Income" newsletter
Create a dedicated newsletter focusing specifically on monetization strategies for streamers and content creators. This should deliver actionable tips, case studies, and insights on turning streaming into a sustainable income source.
They should add a lead-gen form as a sidebar to their resources to help engage more potential users.
Takeaway: A dedicated newsletter focused on monetization strategies for streamers addresses a primary pain point for creators. By delivering regular, valuable insights on making money from streaming, Streamlabs can nurture leads, build a community of engaged users, and position themselves as the go-to solution for creators looking to turn their passion into profit.
Idea 4: Showcase user success stories
Develop a dedicated section of the website featuring case studies and success stories from creators who have grown their audiences using Streamlabs. These should include specific metrics, challenges overcome, and practical tips others can apply.
Takeaway: Showcasing real success stories from Streamlabs users serves as powerful social proof. When potential customers see concrete examples of how others have grown their audiences and revenue using Streamlabs tools, they're more likely to convert. This strategy also helps build community among existing users who feel recognized and valued.
Takeaways for your website
Focus your content strategy on specific user intents rather than just product features
Build content that answers common questions in your industry to attract search traffic
Use social proof through user success stories to build trust with potential customers
Add author information to content to increase credibility and reader trust
Consider creating specialized resources (like newsletters) targeting your audience's biggest pain points
Implement feedback mechanisms on your content to gauge what resonates with your audience
Target keywords with clear commercial intent that align with your product offerings
What strategies have you used to grow your digital presence? I'd love to hear your thoughts and experiences in the comments below.
The information and views expressed in this newsletter are based on independent research conducted by the Adogy team. To ask how you can have your website featured on the weekly click, email [email protected].
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