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How Taverns-To-Go is Driving High-ticket Sales with Organic Search
The Weekly Click Newsletter #22
Kate Shaw
March 11, 2025
Welcome to The Weekly Click by Adogy! Each week, we analyze real-world websites to uncover valuable SEO insights. Our goal is to help readers learn from real-world successes and opportunities, offering actionable tips to boost organic search traffic.
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The brand has been around since 2020 with links from a couple of Shark Tank blogs, but without too many big press hits showing up.
Taverns-To-Go was founded in April 2020 as the COVID-19 pandemic unfolded. When all bars and restaurants closed, two Irish expats saw an opportunity to bring the bars to you. Over the past 4 years, Taverns-To-Go has built over 4,000 bars nationwide. They enjoy nothing more than helping their customers create the perfect entertainment space in their backyards.
The market for outdoor entertainment spaces and backyard bars has grown significantly since the pandemic. Homeowners have increasingly invested in creating enjoyable outdoor living spaces as people spent more time at home and valued outdoor gatherings. This trend has continued even as pandemic restrictions eased, with many people maintaining their preference for home entertainment options.
In this week's analysis, I analyze a website that delivers and assembles backyard patio bars coast to coast. The site receives approximately 12,000 organic traffic according to Ahrefs.
Here’s what I cover in this report:
Website overview
Major highlights
Competitor overview
Easy wins to increase revenue and/or traffic
Actionable takeaways you can apply
Let’s get into it.
How I collect the data: I do not have access to direct Google Analytics accounts and earnings. To collect data and information, I only use tools such as Ahrefs, Semrush, Moz, and my personal experience to provide the report.
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Website Overview & First Thoughts
Taverns-to-Go is getting about 12,000 organic visitors per month according to Ahrefs. The domain was created in 2020, coinciding with the start of the pandemic when people began investing more in their home entertainment spaces.
Their backlink profile includes some Shark Tank blogs, but they haven't secured many major press features yet. This presents a growth opportunity that we'll discuss later.
The website design is simple and straightforward, making it easy for customers to browse and order using their Shopify platform. They showcase plenty of photos for each bar option, which is smart for a visual product like this.
Highlights
The layout is simple and gets straight to the point, making it easy for visitors to understand the offer and place orders through their Shopify platform.
They include lots of photos for each bar model, which helps customers visualize the product in their own space.
Smart upsells are incorporated, including glass racks and TV installation services.
Their SEO strategy focuses on ROI keywords like "outdoor bar," "grill gazebo," "backyard bars," "storage shed bar," and "outdoor tiki bar."
Third, they've integrated social media content throughout the site to educate users and showcase the product in action.
Fourth, their detailed "How to Play" page serves dual purposes - helping potential buyers understand the game before purchase while also capturing search traffic from instruction-seeking queries.
Why is this site winning?
This site is succeeding because they've identified a highly niche space and executed well on a great product idea. They offer a high-ticket item with installation included, which removes a major barrier to purchase for many customers.
By focusing on a specific need that emerged during the pandemic and continuing to serve that market as it grows, they've positioned themselves well in this space.
Top 3 competitors
🚀 4 Easy Wins to Grow This Site
Win 1: Add schema-optimized reviews at the bottom of each product page
Win 2: Build backlinks to converting keywords
Win 3: Partner with large lifestyle and home design publications using commission structures
Win 4: Optimize product collection pages to rank for high-volume keywords
Win 1: Add schema-optimized reviews at the bottom of each product page
Adding schema markup to customer reviews will display star ratings directly in search results. This increases click-through rates and builds trust before potential customers even visit the site.
Takeaway: Rich snippets stand out in search results and can dramatically improve click-through rates, especially for products where social proof matters.
Win 2: Build backlinks to converting keywords
Rather than just focusing on general brand mentions, Taverns-to-Go should also target backlinks that use anchor text matching their converting keywords. This strategy helps those specific pages rank higher for the terms that drive sales.
Takeaway: Strategic backlink building that targets specific converting keywords is more effective than general domain authority building, particularly for e-commerce sites with specific product pages.
Win 3: Partner with large lifestyle and home design publications using commission structures
Home design and lifestyle publications have audiences actively looking to improve their living spaces. Setting up affiliate or commission arrangements with these publications can drive qualified traffic and create win-win partnerships. Also, they will deliver high-quality backlinks that will build your site authority, and help your product pages rank!
Takeaway: Commission-based partnerships with relevant publications can provide access to targeted audiences without the upfront costs of traditional advertising.
Win 4: Optimize product collection pages to rank for high-volume keywords
Collection pages that group similar products can be powerful SEO assets when properly optimized. These pages should target broader, high-volume keywords while individual product pages target more specific terms.
Takeaway: A well-structured site architecture with optimized collection pages creates multiple opportunities to rank for different search intents, from browsing to buying.
Takeaways for your website
Schema markup for reviews can significantly increase click-through rates from search results pages.
Focus backlink building efforts on specific converting keywords rather than just domain authority.
Commission-based partnerships with relevant publications can be more cost-effective than traditional advertising.
Collection pages deserve special SEO attention as they can rank for valuable broad keywords.
What do you think about these suggestions for Taverns-to-Go? Have you implemented any similar strategies for your business? Comment below and share your thoughts!
The information and views expressed in this newsletter are based on independent research conducted by the Adogy team. To ask how you can have your website featured on the weekly click, email [email protected].
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