We analyzed ElevenLabs.io: Actionable takeaways for your site

Hi there! Thanks for stopping by.  Welcome to The Weekly Click by Adogy, where we dive into expert tips and tricks by analyzing websites to uncover actionable takeaways that could help them rank better at the top of search results.

ElevenLabs has seen explosive growth since its inception. The domain was registered in 2021 and had zero referring domains until February 2022. Since then, they have exploded to over 13,100 referring domains and 353,000 backlinks, significantly increasing the credibility of their site.

ElevenLabs operates in the AI text-to-speech market, offering AI voice generators, dubbing, and voice cloning services. Their target audience ranges from publishers to media and entertainment to conversational AI. The global text-to-speech market was valued at USD 2187.98 million in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 12.15% to reach USD 4353.61 million in 2028.

In this week's analysis, I analyze a rapidly growing AI voice generation website. The site receives an impressive 1.8 million in traffic according to Ahrefs estimates.

This is what I cover in this report:

• Website overview

• Major highlights

• Competitor overview

• Easy wins to increase revenue and/or traffic

• Actionable takeaways you can apply

Let’s get into it.

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Website Overview & First Thoughts

ElevenLabs is generating massive traffic with just 842 organic pages. The website is pulling in 1.8 Million visitors and ranking for 61,000 keywords. This represents immense growth over the last 4 years.

The domain ElevanLabs was registered in 2021. It had zero referring domains until February 2022. Since then, they have exploded to over 13,100 referring domains and 353,000 backlinks.

ElevenLabs has a beautiful, tech-focused website with high user experience. They do not have any authors on their blog pages, focusing entirely on the content. There's no sidebar or anything in the way. The call to action is at the bottom of each page under the related posts. The website has a clearly organized footer and header focused on their main solution and use cases.

Highlights

1. Massive branded traffic: Over 1.2 million of their 1.8 million traffic is search traffic for their brand: "eleven labs."

2. Programmatic approach to text-to-speech: Pages like "Create realistic Polish Text to Speech" branch off their main text-to-speech page, making them a top hub for various aspects of their service.

3. Huge social following and community: They have a community of over 50,000 people, linked on every page under the Call to Action.

Why is this site winning?

ElevenLabs is winning due to a variety of reasons.

One is its strong brand presence, which Google favors in recent updates. Their brand name "eleven labs" drives over 1.2 million in search traffic, showing that people are actively seeking out their services. This high branded search volume signals to Google that ElevenLabs is a trusted and authoritative source in the AI voice generation space.

Further, their programmatic approach to content creation allows them to capture long-tail keywords effectively. By creating specific pages for various languages and use cases (like "Create realistic Polish Text to Speech"), they're able to rank for a wide range of specific queries. This strategy helps them become a go-to resource for users looking for specialized voice generation services.

The large Discord community they've built, with over 50,000 members, contributes significantly to their branded traffic, creating a flywheel effect. As community members engage with ElevenLabs' products and share their experiences, it generates more interest and searches for the brand. This community engagement also likely leads to more backlinks and social signals, further boosting their SEO performance. They link to their communities directly under each blog post.

Additionally, ElevenLabs' clean, user-friendly website design enhances visitor experience, potentially leading to longer on-site times and lower bounce rates - factors that can positively influence search rankings. Their focus on specific solutions and use cases in their site structure makes it easy for both users and search engines to understand what they offer.

Top 3 competitors

• Speechify with 16,650 common keywords

• Murf.AI with 12,000 common keywords

• Play.ht with 10,821 common keywords

🚀 4 Easy Wins to Grow This Site

1. Add bios/authors to blog posts.

2. Explain testing processes for "best X" articles.

3. Add the link to the company about page directly in the blog template.

4. Focus on high-conversion search intent.

Win 1: Add bios/authors to blog posts

Adding author bios will help readers understand who is writing the content. This enhances credibility and helps Google recognize author entities. Google is not just looking at what the content is, but WHO is writing the content.

The author bio could go right under the blog post above the related posts widget.

Win 2: Explain testing processes for "best X" articles

Providing information on how conclusions were reached for "best X" articles will help readers understand the content better and show Google the effort put into content creation.

Win 3: Add link to company about page directly in the blog template

Making it easy for users to access information about the organization behind the content can increase trust and engagement. I like to have about pages be one of the highest internally linked pages on websites

Win 4: Focus on high-conversion search intent

Significant conversion traffic can come from one keyword page. Sometimes focusing on specific high-conversion search intents can be more beneficial than creating broad informational content. Don’t get lost in traffic numbers, when sales actually drive the company forward.

Takeaways for you

• Brand traffic can boost rankings. Building a community around your product is as important as creating new content.

• Make sure you make it crystal clear who is writing blog posts, why they are writing the posts, and the process by which they are creating the posts.

• Significant conversion traffic can come from one keyword page. Sometimes focusing on text-to-speech or another high-conversion search intent can do more wonders for your business than focusing on informational type of content.