We analyzed UseMotion.com: Actionable takeaways for your site

Hi there! Thanks for stopping by.  Welcome to The Weekly Click by Adogy, where we dive into expert tips and tricks by analyzing websites to uncover actionable takeways that could help them rank better at the top of search results.

The domain Usemotion.com was registered in 2015. After years of doing business, their site has impressive backlinks from major publications like Apple, HubSpot, Forbes, and TechCrunch. They market themselves as a tool to "Boost your productivity quickly with this AI calendar assistant. Intelligently plan your day, schedule meetings and create the perfect to-do list."

UseMotion operates in the AI productivity market. This industry is booming, with the AI Productivity Tools Market estimated to grow from USD 36.18 billion in 2023 to about USD 266.4 billion by 2032. Many are looking to utilize new AI technology in this rapidly expanding sector.

In this week's website review, I analyze Usemotion - a site that receives approximately 112k monthly organic traffic according to Ahrefs.

This is what I cover in this report:

• Website overview

• Major highlights

• Competitor overview

• Easy wins to increase revenue and/or traffic

• Actionable takeaways you can apply

Let's get into it.

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Website Overview & First Thoughts

UseMotion currently receives about 112k monthly organic traffic. They have 3.8k referring domains, indicating a strong and diverse backlink profile. The site has shown significant growth since its inception in 2015.

The website has a simple, clean design with a clear focus on their main call-to-action: "Try Motion for free". They effectively use social proof with "as seen in" banners at the bottom of the page.

The site is well-organized into sections like Features, Use-cases, and separate pages for service businesses and functional teams. Their blog delivers the majority of their traffic, and they've optimized pages for search terms like "AI project management tools for startups".

Overall, Usemotion presents a high-usability design that effectively guides visitors towards their main conversion goal.

Highlights

• Clean, user-friendly design

• Strong backlink profile from high-authority sites

• Well-optimized blog driving significant traffic

• Clear categorization of features and use-cases

Why is this site winning?

Usemotion is succeeding due to its combination of a user-friendly interface, strong content marketing through its blog, and effective SEO optimization. Their focus on specific use-cases and team types allows them to target niche keywords effectively.

Top 3 competitors

• Asana.com (35,302 common keywords) - Another massive productivity/project management tool.

• Reclaim.ai (7,936 common keywords) - An AI calendar for work and life.

• Efficient.app (3,079 common keywords) - Software review platform.

It's worth noting that while these are the top competitors based on keyword overlap, Usemotion likely competes directly with other sites like Monday in the project management and productivity tools category, with AI as their main differentiator.

🚀 4 Easy Wins to Grow This Site

There are opportunities to significantly grow this brand. I break down the following easy wins:

1. Enhance author bios

2. Increase related posts

3. Create an expert review board

4. Add a "Why Trust Us" section

Win 1: Enhance author bios

Add LinkedIn, personal website, and Twitter following to author bios. Create dedicated author pages detailing expertise, education, and linking to all their posts. This can help search engines better understand who's writing the content and boost credibility.

Win 2: Increase related posts

Boost the number of related posts to six per page. This can help search engines crawl the website faster and increases the likelihood of users finding new, relevant content.

Win 3: Create an expert review board

Develop a page showcasing the experts behind the site. Link to this page prominently, possibly in the top featured image section. This can enhance the site's credibility and expertise signals.

Here is an example contributors page:

Win 4: Add a "Why Trust Us" section

Include a "Why Trust Us" section before the related articles on each page. This can help readers understand the team's expertise and build trust. Link this section to a more detailed about page.

Example from Forbes Advisor (this SEO company ranks gets around 10 Million traffic). I always say to look to what the winning sites are doing and copy:

Takeaways for you

• Author bios and dedicated pages can increase trust and cross-platform engagement.

• Optimize internal linking with 6-9 related posts to improve content discoverability.

• Expert review boards can be a powerful strategy for established sites to boost credibility.

• A "Why Trust Us" section can help convey authority to both users and search engines.

• Small tweaks like these can have significant impacts on rankings and user trust, especially for established sites like Usemotion.